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This article was published on September 15, 2021

The real winners of the Apple event are Apple Watch band owners

Suck on that, iPhone fans

The real winners of the Apple event are Apple Watch band owners
Callum Booth
Story by

Callum Booth

Editor of Plugged by TNW

Callum is an Englishman in Amsterdam, but not in the way you're thinking. He's the Editor of Plugged, TNW's consumer tech vertical. He w Callum is an Englishman in Amsterdam, but not in the way you're thinking. He's the Editor of Plugged, TNW's consumer tech vertical. He writes about gear, gadgets, and apps — with a particular focus on Apple — and also makes the occasional odd video. Basically, he's halfway between an abrasive gadget nerd and thinky art boy.

What’s that word? The one where you take joy in the suffering of others? Ahh, that’s right: schadenfreude. And following yesterday’s Apple Watch Series 7 announcement, I’m schadenfreudening all over the fucking shop.

Basically, almost every single leaker claimed the new Apple Watch would echo the design of the iPhone 12 (and now 13) range. In other words, it was going to have a squarer design and look something like this:

Apple Watch Series 7 Jon prosser
This image is from Jon Prosser, arguably the worst Apple leaker working today.

Instead, Apple actually made the Apple Watch rounder. Like this:

 

apple watch series 7
Mmm, soak me in that sweet, delicious misery.

I’m not here to kick leakers while they’re down though. Well, not entirely. I’m writing this in order to celebrate the real winners of last night’s Apple event: owners of Apple Watch bands.

When news of the potential redesign surfaced, one of the more troubling elements was the likely incompatibility of previous Apple Watch straps. I mean, it’d be borderline impossible to keep the same mechanism with such a fundamental change of shape.

For the thriving community of collectors and users — myself included — this was a big concern.

Apple Watch bands aren’t cheap and, if you’ve built up a collection, having to get rid of all of them if you upgrade to the newest wearable feels like getting sand kicked in your face. And your wallet stolen.

Thankfully, that’s not the case with the Apple Watch Series 7.

While the design of the smartwatch has been tweaked, it’s still backwards compatible with Apple Watch bands from previous generations. This isn’t an accident. In fact, it’s an integral aspect of the design, something I’ve written about before.

More than anything though, I’m just happy that, in this instance, Apple has prioritized its users over making a quick buck. Because, and let’s be honest here, would it be a massive surprise if the company changed the Apple Watch bands and forced users to completely replace their collection? Of course it wouldn’t.

But, friends, today isn’t that day. And no matter what you think of yesterday’s event, at least we can agree on one thing: the real winners are the Apple Watch band fanatics.

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