This article was published on September 29, 2021

Rolls-Royce announces its first EV and I’M CRYING TEARS OF JOY

It's called the 'Spectre'

Rolls-Royce announces its first EV and I’M CRYING TEARS OF JOY

Did you know SHIFT is taking the stage on Sept 30 and Oct 1? Together with an amazing line-up of experts, we will explore the future of mobility during TNW Conference 2021. Secure your ticket now!

Yes, folks, it’s true. On Wednesday, Rolls-Royce announced that it’s finally bringing its luxury cars into the electric future.

The very first EV from the historic brand is about to begin extensive on-road testing.

“We will cover 2.5 million kilometers – a simulation of more than 400 years of use for a Rolls-Royce, on average – and we will travel to all four corners of the world to push this new motor car to the limit,” the company’s CEO Torsten Müller-Ötvös said. 

The <3 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

The electric Rolls-Royce is called “Spectre” to echo the essence of an otherworldly powerful creature. It promises to be a “silent, menacing creation” that combines internal power and external smoothness.

The company further revealed that the Spectre will make use of the marque’s proprietary aluminium architecture: a scalable and flexible spaceframe debuted with the Phantom in 2017.

Rolls-Royce plans to launch its luxurious EV in late 2023, which will mark only the beginning of full electrification of the company’s automotive offerings by 2030. 

Rolls-Royce is but the latest example of an ultra-luxury automaker entering the EV space. Other brands such as Jaguar, Mercedes-Benz, BMW, and Audi have already released their electric lineups. And we can say that it’s only positive that even car companies addressing a smaller market are going electric.

Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving cars get you all charged up? 

Then you need the weekly SHIFT newsletter in your life. Click here to sign up.

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with

Back to top