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This article was published on November 13, 2020

How is COVID transforming the business of sports?

Join us live now for this panel during The Global Boardroom

How is COVID transforming the business of sports?
Patrick de Laive
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Patrick de Laive

CPO and co-founder, TNW

Patrick de Laive is an experienced entrepreneur and daddy of Bo and Denne. He is co-founder of TNW and sporadicly invests in startups. He is Patrick de Laive is an experienced entrepreneur and daddy of Bo and Denne. He is co-founder of TNW and sporadicly invests in startups. He is a frequently asked speaker at (tech) events across the globe. Check his LinkedIn profile and @Patrick on Twitter for more information.

Today is day three of The Global Boardroom, a global digital conference to gather the most senior global decision-makers and leading minds in policy, business , and finance, initiated by the Financial Times and TNW.

Although you need to be registered for The Global Boardroom, we’re also airing some of the sessions live on the FT.com as well as here on TNW.

Live from The Global Boardroom: How is COVID transforming the business of sports?

Panelists:
Paolo dal Pino, Chairman, Serie A
Timothy Leiweke, CEO, OAK view group
Susan Whelan, CEO, Leicester City FC
Patrick Hogan, CCO, Honeywell Building Technologies

Moderated by Murad Ahmed, Sports Editor, Financial Times

The pandemic has brought the sports ecosystem to a standstill, halting live game attendance and impacting the return of sponsorship and broadcasting deals.

With the disruption to the traditional revenue streams that the sports economy was built on, and changing patterns of consumption impacting media rights, new business models will be needed in order to lead non-traditional growth.

In an industry underpinned by this combination of ticket sales, sponsorships, broadcasting rights, and stadium revenues, what will define and drive the value of club ownership going forward? How will the value of sports assets be adjusted and how could this affect the flow of capital in the sporting world? Will we see an increase in M&A activity as clubs and leagues are put under financial pressure while weathering the storm and adjusting their businesses to the new ways in which sport is played and consumed?

Enjoy the session ❤️

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