How Flippa Is Removing the Language Barrier from Global Deal-Making

For decades, access to high-quality deal flow and sophisticated M&A infrastructure has been largely designed for well-connected investors and industry giants. Small businesses and independent founders, particularly those operating outside English-speaking markets, may often find the barriers even higher. Language, geography, and limited access to networks could mean that opportunity stops at the border. 

Amidst this trend, Flippa, a platform for buying and selling digital businesses, is rewriting the script and dismantling those barriers. Under the leadership of CEO Blake Hutchison, the company has connected buyers and sellers across continents, linguistic differences, and price points, closing deals from $100,000 up to $10 million. Now, with the launch of its AI-powered multi-language Deal Room, Flippa is addressing what it sees as one of the last major points of disadvantage in global business deals and M&A, calling it the “Language Tax.” 

Founded in 2009, Flippa has grown into a global marketplace where entrepreneurs can buy and sell digital assets ranging from e-commerce stores and SaaS businesses to YouTube channels, online communities, and mobile applications. According to Hutchison, the platform supports users from 189 countries, attracting over 450,000 new buyers in the last two years alone. “Our internal data shows that cross-border transactions now account for approximately 85% of all deals completed on the platform,” Hutchison says. “That growth has been especially pronounced in Europe. As a highly fragmented market with high cross-border trade volume but multiple operating languages, I believe Europe often faces structural friction in cross-border dealmaking.”

He notes that European businesses are increasingly being acquired by international buyers, with US-based acquirers representing a significant share of demand. Yet, as deal volumes continue to decline, Hutchison believes that language barriers have historically slowed or derailed otherwise viable transactions. 

The company’s new multi-language Deal Room is designed to remove that friction entirely. Within the Deal Room, Hutchison notes that buyers and sellers can now negotiate and transact in their preferred languages. “For example, a French seller can communicate in French with an Italian or English-speaking buyer, who receives the message instantly translated into their own language,” he says, explaining how replies can be translated back in real time, while preserving the original message for verification and clarity. 

Hutchison states, “Our goal is to make deal-making as efficient and approachable as possible. Whether you are a SaaS founder in Paris or an e-commerce operator in Berlin, you should be able to negotiate your exit in the language of your choice.”

Alongside the Deal Room translation tool, Flippa has also launched a fully localized French version of its platform, with Spanish scheduled to follow shortly. The expansion reflects the user demand and the reality that French and Spanish are not only widely spoken across Europe, but globally. Spanish is spoken by 550 million people globally, and is spoken widely across the US and Brazil. Similarly, French, being the 5th most widely spoken language in the world, has 321 million speakers, with 61.8% of those speakers living in parts of North Africa and Sub-Saharan Africa, significantly extending the global reach of European-founded businesses.

According to Hutchison, this shift comes as Europe’s M&A market continues to rise again, with an estimated USD412 billion in deal value, with mid-market and digital-first businesses representing one of the fastest-growing segments. Flippa’s role, according to Hutchison, has been to create infrastructure for businesses to source deals with greater reach than elite investment banks, but with a fraction of the cost. 

“We often describe Flippa as the investment bank for the 99%,” Hutchison says. “The difference now is that geography and language no longer define who gets access. The demand for cross-border deals was already there. The technology simply needed to catch up.”

Flippa continues to integrate AI-driven discovery, valuation, and outreach tools through its proprietary LaurenAI engine. “The model is trained on more than 200,000 historical listings and transactions,” he explains. “The system then helps buyers identify opportunities, estimate enterprise value, and initiate conversations at scale.” It autonomously indexes the web to identify businesses across SaaS, e-commerce, apps, publishing, and next-generation media.

Human expertise remains embedded in the process, with certified brokers and M&A professionals supporting transactions once a match is made. As Hutchison puts it, “LaurenAI gives people the ability to access off-market deals and build pipelines the same way Wall Street players do, but without the barriers of capital or connections.”

He notes that entrepreneurs who may not feel confident negotiating complex deal terms in English can now access global liquidity without intermediaries or external advisors. At the same time, international buyers can gain visibility into high-quality European businesses that were previously difficult to source or engage.

As digital entrepreneurship continues to globalize, Flippa is positioning itself at the center of a more inclusive M&A ecosystem, one where language is no longer a tax on ambition and opportunities. Flippa’s multi-language Deal Room represents a structural shift in how global deal-making can be done. For founders and buyers alike, it signals a future where the next meaningful transaction can begin in any language, from anywhere in the world.