Synthesia’s valuation jumps to $4B after $200M raise

London-based AI video startup Synthesia has raised $200 million in a Series E round, nearly doubling its valuation to around $4 billion and cementing its position as one of Europe’s most valuable AI companies.

The round was led by Google Ventures, with participation from existing investors, underscoring continued appetite for applied AI products that have already found a clear commercial use.

Synthesia builds generative AI tools that let companies create videos using AI-generated avatars instead of cameras, studios, or presenters. The technology has found a strong foothold in corporate training, internal communications, and product explainers, areas where speed, scale, and consistency often matter more than production gloss.

“Synthesia was founded on two core beliefs: first, that AI will bring the cost of content creation down to zero. And secondly, that AI video provides a better, more engaging way for organizations to communicate and learn,” said Victor Riparbelli, Synthesia’s co-founder and CEO.

That focus appears to be paying off.

Synthesia says a significant share of Fortune 100 companies now use its platform, a rare level of enterprise penetration for a European AI startup at this stage. Rather than chasing consumer virality, the company has built its business around predictable, high-value enterprise use cases, a strategy investors have increasingly rewarded over the past year.

The funding comes at a moment when enthusiasm around generative AI has shifted from experimentation to execution. Enterprises are no longer asking whether AI video works, but how reliably it can plug into existing workflows.

Synthesia’s pitch is that AI-generated video should be as routine as slides or documents, created quickly, updated easily, and deployed globally without production bottlenecks.

At a $4 billion valuation, Synthesia joins a small group of European AI companies that have managed to scale beyond regional relevance.

Its rise also highlights a broader pattern: applied AI startups, focused on specific business functions rather than general-purpose models, are attracting some of the largest growth rounds in the market.

For the UK tech ecosystem, the deal is another signal that London remains a serious hub for commercial AI, even as regulatory debates continue around model safety, copyright, and synthetic media.

Synthesia has previously positioned itself as cautious about misuse, building safeguards around consent and disclosure for its avatars, a stance that may become more important as scrutiny of AI-generated content increases.

The challenge ahead is less about proving demand and more about maintaining trust and differentiation as competitors multiply.

But with deep enterprise adoption, a clear product focus, and backing from one of Silicon Valley’s most influential investors, Synthesia is entering its next phase with momentum firmly on its side.