Groupon buys European last-minute hotel booking app Blink to boost its travel business

Groupon announced today that it has acquired European last-minute travel app Blink, which provides same-day hotel reservations, as the daily deals site seeks to boost its Groupon Getaways travel business.

Groupon Getaways was launched in 2011 and works with hotels and other partners in a total of 48 countries to provide consumers with travel deals including hotel discounts and full-service tours. Blink, which is based in Madrid, has partnerships with more than 2,000 hotels in eight European countries and will no doubt add another invaluable layer to Groupon’s already-existing travel deals.

The Blink app will be rebranded as “Blink by Groupon”. It will have its own separate operations, but will develop an “integrated experience” between the two platforms.

➤ Groupon Acquires Last Minute Travel App Blink [Press Release]

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