Snapchat has created its first Discover channel dedicated to a movie today to promote the release of ‘Spectre,’ the new James Bond movie.
Today only on Snapchat you can access #SPECTRE content on the first-ever Discover channel created for a film pic.twitter.com/KHD9NTTaSK
— James Bond (@007) October 26, 2015
The Spectre channel went live at 7am (GMT) and will remain accessible for 24 hours.
It gives users a look at behind-the-scenes footage from the movie, an insight into the making of Sam Smith’s title track for the film and messages from the cast.
After viewing the content, or if you take a screenshot, there’s a prompt to message friends on Snapchat saying: “Come see ‘Spectre’ with me!”
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
The movie is being premiered today in the UK and will be released in the US on November 6.
Get the TNW newsletter
Get the most important tech news in your inbox each week.