All Articles By

Christopher Leidinger

Christopher is an innovation consultant and creative strategist with a multidisciplinary perspective on brand development and transformation. Prior to founding the Berlin-based design studio LIT, he worked as an experienced Strategy Director with executives from agencies, startups and corporations to develop brand identities and implement innovation strategies for some of the world's most outstanding brands, including BMW, Miles & More, HSBC, Coca Cola, Volkswagen, and Unilever.