Targeted Advertising

• Artificial intelligence

Most ads you see are chosen by a reinforcement learning model — here’s how it works

• Ben Dickson
• 4 years ago

• Data

No need to mourn the death of the third-party cookie

• Ben Jacobson
• 5 years ago

• Facebook

Want to find a misinformed public? Facebook’s already done it

• The Markup
• 5 years ago

• Marketing

Why location-based marketing outperforms industry averages

• J. M. Dooley
• 5 years ago

• Data

GDPR will force programmatic advertising to evolve in 2020 — and that’s a good thing

• Marc Swann
• 6 years ago

• Privacy

Website privacy options are often valid and relevant — but good luck finding them

• The Conversation
• 6 years ago

• Privacy

EU’s top court says pre-checked boxes for tracking cookies are illegal

• Már Másson Maack
• 6 years ago