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Activision is an American video game publisher, majority owned by French conglomerate Vivendi SA. Its current CEO is Eric Hirshberg. It was founded on October 1, 1979 and was the world's first independent developer and distributor of video games for gaming consoles. Its first products were cartridges for the Atari 2600 video console system published from July 1980 for the US market and from August 1981 for the international market (UK).