Yelp has officially unveiled its ‘Knowledge’ platform, which is aimed at helping businesses better understand how much we love (or hate) them.
In February, Yelp Knowledge was soft-launched with a single partner. At the time, Yelp agreed to license its data to Sprinklr, a marketing firm that aggregates what customers are saying about businesses online. Rather than manually scouring the Web for reviews and feedback, Yelp Knowledge makes a large dataset immediately available.
To kick of Yelp Knowledge, the company is also announcing new partnerships with marketing firms like Medailla, Reputology and Revinate.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
Aimed at analytics and marketing firms, Yelp Knowledge is also available for businesses, where Yelp says it will offer custom analytics as needed. Yelp has over a decade of use and says it has more than 100 million reviews on its site.
Get the TNW newsletter
Get the most important tech news in your inbox each week.