Watch Jeff Bezos drive a Rivian R1T through the desert while wearing a cowboy hat

Well, you read the headline, here are the goods:

It’s time. You can buy the very first seat on #NewShepard. Sign up to learn how at https://t.co/XNq9WALA7u. Details coming May 5th. #GradatimFerociter pic.twitter.com/K9jugCs9yz

— Blue Origin (@blueorigin) April 29, 2021

If you can’t piece together why Bezos is blasting through the desert in a pre-production Rivian R1T all-electric truck, I can explain.

Blue Origin is a private space tourism business that’s privately owned by, you guessed it, a Stetson-ed Jeff Bezos.

Rivian is an electric vehicle startup, and one of its main backers is Amazon… are you seeing how all this links together now?

In essence, Bezos’ is playing big boy billionaires club and calling his friends at Rivian to provide vehicles, so he can rescue passengers of the Blue Origin capsule like the self-made superhero that he is.

He’s basically like Batman without the repressed childhood trauma… Yes, I’m jealous.

Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving cars get you all charged up? 

Then you need the weekly SHIFT newsletter in your life. Click here to sign up.