Thatâs the first thing that comes to your mind when you launch Periscope, Twitterâs new live video streaming app for iOS. Sure, Twitter acquired Periscope in January and the app was already in development before that. However, you canât help but think of the app darling of SXSW that made Twitter livestreaming all the rage.
Yes, both apps stream video with almost zero friction. But when you get down to it, Periscope is what Meerkat would look like with a little more thought put into it. Itâs cleaner, the chat function makes more sense and you can save your videos for later viewing. Plus, it features something thatâs sorely missing from Meerkat:Â the ability to line up a shot before streaming.
However, all of that might not matter because Meerkat has traction. It has users. It has a term for streaming video, âMeerkatting.â Sometimes, being first, even when the app isnât as polished as a competitor, is enough to keep you ahead of the curve. Even when a rival has the power of a social media giant like Twitter behind it.
Remember Slingshot, Facebookâs kinda-of-sort-of answer to Snapchat? It looked nicer and had a hook. Snapchat is ugly, the UI borderline unusable and OMG, that show they produced. But Snapchat was first and it won and continues to win. Iâm sending a Snap right now.
But maybe this time, âbetterâ will prevail. Instead of being dropped into a blank page that sometimes loads currently streaming videos, Periscope places live videos front and center. Below those are more recent videos to keep you engaged.
You can save videos for later use.While disappearing photos a la Snapchat are fun, disappearing videos, not so much. Iâve clicked on too many Meerkat feeds on Twitter only to discover the stream has ended. Eventually Iâve stopped clicking on any Meerkat links that are more than two minutes old. Periscope lets you save videos to watch later.
@strngwys boo #meerkat pic.twitter.com/KcaSGaoooz
â Victor Agreda Jr (@superpixels) March 26, 2015
Periscope keeps all chats within a stream. Your in-stream chats donât get pushed to Twitter like in Meerkat, where thereâs absolutely zero context for their posting.
The streams also have a âheartsâ system to show your appreciation for a video. When a viewer taps on the screen hearts appear. The more you tap, the more hearts the broadcaster receives. Itâs very Hello Kitty and you should expect those with small children and kittens to game the system because whoâs not going to give a frolicking kitten all the hearts in the world?
Replaying a video lets you view the accompanying chat, which is helpful if the broadcaster is running a Q&A session. Periscope also lets you delete chats, replays and any record of your video being shot, if thatâs what you want.
You can also broadcast a video privately, and only those users youâve invited will be able to view the replay.
The idea behind the app was to see through the eyes of others and to share moments. âWeâre not building a live streaming company, weâre building a teleportation company,â said Periscope co-founder Kayvon Beykpour. A teleportation company thatâs development was helped by the Twitter acquisition. According to Beykpour it was âawesomeâ having Twitterâs resources to help finish the app.
Those resources also mean itâs tied to your Twitter account. Fortunately, it doesnât auto-follow the accounts you follow on Twitter, but it does offer you the suggestion to follow them.
Plus, you also have the option to share your feed only with users on Periscope.
As with Twitter, things can get noisy. Periscope sends you notifications not only when someone you follow starts broadcasting, but also when they recommend a stream by someone else. Unless the alerts system gets granular control, Iâll probably have to turn it off so I donât succumb to notification overload.
But even with notifications shut off, Iâll still see most of those streams via replay. Live streaming is wonderful, but you canât always stop what your friends are up to.
Periscope may not have been first out of the gate with its live streaming app, but instead took time to polish its feature set and user experience â and itâs better than Meerkat because of it.
Itâll be interesting to see which of these apps emerges the live-streaming victor. Will it be first or better? Maybe itâll end up being whichever app has the first âHudson Riverâ moment because thatâs coming and whichever app streams that event will be the one that gets mainstream media attention.
Thatâs something more powerful than SXSW love.
⤠Periscope [iOS]
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