You won't want to miss out on the world-class speakers at TNW Conference this year 🎟 Book your 2 for 1 tickets now! This offer ends on April 22 →

This article was published on August 19, 2020

Netflix is testing a shuffle button so you don’t have to choose what to watch next

Netflix is testing a shuffle button so you don’t have to choose what to watch next Image by: freestocks/unsplash

“What should I watch next?” is an age-old question, and there’s no simple answer to it. You can ask your friends for some suggestions, or browse sites like JustWatch or Lazyday to look for your next watch. Now, Netflix wants to make this decision for you, by introducing a shuffle button to your home screens.

The idea is simple and intriguing. If you’re tired of picking a show or a movie, Netflix will line up some stuff for you based on your previous watches, watchlist, and interests. The button is currently popping up only on Netflix’s TV apps. It’s not clear if it’ll be introduced to other devices and mediums too. We’ve asked Netflix for more details, and we’ll update the story if we hear back.

[Read: Instagram rolls out proper QR codes to let you follow accounts quickly]

Whether people will love it or hate it entirely depends on what kind of content it suggests. I wouldn’t mind watching a nice documentary or an episode from an anthology series out of the blue. But it shouldn’t show me a random episode of a series I haven’t watched yet.

It’s important for Netflix that you keep using the service and spend as much time as you can. They’ve introduced new show notifications, alert messages through WhatsApp, and pre-rolled videos to make the experience more engaging and to keep you glued to your TV. Now to see if this feature adds to your screen time.

Did you know we have an online event about product design coming up? Join the Sprint track at TNW2020 to explore the latest trends and emerging best practices in product development.

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with