This article was published on July 15, 2024

French AI startup launches first LLM built exclusively for advertising copy

The new model promises to generate ad text with high conversion rates


French AI startup launches first LLM built exclusively for advertising copy Image by: Logan Ingalls

French startup AdCreative.ai has launched a new large language model build exclusively for advertising.

Named AdLLM Spark, the system was built to craft ad text with high conversion rates on every major advertising platform.

AdCreative.ai said the LLM combines two unique features: instant text generation and accurate performance prediction.

Working with Nvidia, the startup trained the model on real-life ad copy.

The training data encompasses every text generated by AdCreative.ai for its 2,000,000 users. It includes information from eight leading advertising platforms: Facebook, Instagram, Google, YouTube, LinkedIn, Microsoft, Pinterest, and TikTok.

Alongside the ad copy, the dataset contains 840 million lines of instructions, ad texts, and target audiences. It also incorporates performance metrics such as click-through rates (CTRs).

“This comprehensive information enables AdLLM to understand what works on each platform and to predict and craft high-conversion ad texts for any niche, business, or platform,” said Tufan Gok, the CEO of AdCreative.ai.

Gok gave TNW an example of the copy generated by AdLLM:

An example of the ad generated by AdLLM
According to AdCreative.ai, this text received a score of 92/100. Credit: AdCreative.ai

To predict the CTR of advertising copy, AdLLM applies a metric called the Real World Ad Performance Benchmark.

AdCreative.ai tested the impact on 10,000 real ad texts. According to the company, the system predicted their performance with over 90% accuracy. That’s 60% higher than ChatGPT and at least 70% higher than every other model on the market, the startup said.

Image showing AdLLM Spark generating at text
The CTR predictions are a key selling point for AdLLM. Credit: AdCreative.ai

Gok has high hopes for the LLM. His company’s AI tools have already gained strong traction in the advertising market. With the addition of AdLLM, the startup plans to enhance the quality of computer-generated copy.

Gok now envisions his startup “leading the AI-driven future” of advertising.

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