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This article was published on February 15, 2017

Etsy targets DIY addicts with new Etsy Studio

Etsy targets DIY addicts with new Etsy Studio Image by: Etsy

Etsy is becoming its own middleman with the launch of Etsy Studio, a craft-supply spin-off store where Etsy’s sellers can buy their raw materials.

Etsy Studio is a new marketplace for craft supplies that, the company hopes, combines “inspiration and shopping in one place.” DIY-ers, including existing Etsy sellers, will now have easier access to the materials they need.

Chad Dickerson, CEO of Etsy, says this is the next step in re-imagining commerce within the “Etsy Economy.” He says Etsy users were also lobbying for an easier way to sell and buy craft supplies via the site:

Etsy Studio champions the joy of making. It’s built on our belief that the spark of creativity and the desire to make exists in all of us; it just needs the right push.

It’s also launching a Shop Manager which will incorporate Studio, as well as make listing easier for sellers. This hub brings together Etsy, Etsy Studio, and Etsy-powered website builder Pattern.

Etsy sellers won’t notice much of a change, the site itself insists. They can manage all sales via the Shop Manager, and Etsy Studio listings will also be available on the vanilla site.

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The new site will roll out in April. Etsy users can sign into the fledgling site now to get updates.

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