The worldās biggest condom brand seems to be obsessed with emoji. Durex is on a very seriousĀ mission to get a condom emoji on your phone, as only three months ago it promotedĀ a fictional eggplant flavorĀ to bring attention to its cause.
Unfortunately, the Unicode consortium has denied its request ā but that isnāt stopping the company from trying.
To mark World AIDS Day on December 1, the condom giant is launching its own, unofficial take on the safe sex emoji called āUmbrella with Raindropsā. The choice won the popular vote in a poll asking the brandās fans to come up with an alternative to use for the latex contraception.
According to research commissioned by the company, more than 75 percent of 16 to 35 year-olds surveyed use emojis to discuss sex. Unicode doesnāt allow sexy emoji, however, so people are haveĀ to use various fruits and vegetables to convey the message.
And for condoms, if Durex has its way, thereās now āļø. But if introducing a real condom emoji could help in getting more young adults to practice safe sex, Iām all for it, and I donāt understand why Unicode has to be such a ? about it.
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