Another star footballer has joined a startup’s lineup. Portugal’s Diogo Dalot is the latest recruit, teaming up with compatriot Cristiano Ronaldo to back personalised supplement pioneer Bioniq.
Dalot has invested €1mn in the company, which has developed an innovative approach to nutrition. Founded in 2019, Bioniq analyses blood test biomarkers to create customised supplements for athletes.
The recipes are created by an algorithm trained on over 6 million biochemical data points. According to Bioniq, the system can generate over 10 million combinations of nutrient granules, each tailored to the specific needs and goals of each customer.
Dalot has received his own personalised formula, which he credits for enhancing his performances on the pitch.
“Since discovering Bioniq in 2022, it’s been a game-changer for me,” he said. “I’ve seen the results for myself.”
Dalot’s investment comes just months after a separate cash injection from Ronaldo, which pushed the startup’s valuation to $82mn. Shortly after, Bioniq reported that its total user base had tripled in 2024.
A fitness obsessive, Ronaldo raved about Bioniq’s physical benefits.
“It’s about aligning with a shared vision for health, performance, and longevity,” he said.
“I have been using their products myself for almost three years. With their personalised health approach, I believe Bioniq has the potential to transform how we care for our bodies and help people reach and maintain their peak performance for longer.”
Footballers fuel the tech investment boom
Dalot and Ronaldo are part of a growing wave of footballers investing in tech.
Leading the charge is France forward Kylian Mbappé, whose investment firm, Coalition Capital, recently backed German electronics brand Loewe Technology.
Spain’s Gerard Piqué and England’s Rio Ferdinand have also made notable bets. The former Manchester United teammates scored big by investing in NFT trading card game Sorare before it soared to a $4.3bn valuation.
Perhaps the busiest investor in the lineup is Mario Götze. The German World Cup winner has backed startups ranging from sports media platform ScorePlay to edtech firm Junto, while also founding the investment vehicle Companion-M.
Since scoring the winning goal in the 2014 FIFA World Cup final, Götze’s playing career hasn’t reached the heights once expected — but his business ventures have thrived.
For startups, the involvement of footballers offers more than just financial backing. With their fame, fanbases, and industry connections, they can provide powerful platforms for growth.
Europe’s investment landscape is a key part of the agenda for TNW Conference, which takes place on June 19-20 in Amsterdam. Tickets for the event are now on sale. To get 30% off, use the code TNWXMEDIA2025 at the check-out.
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